With a team of three, we were tasked with building a beauty tech company from the ground up, developing its brand identity, product offerings, and overall vision. My role involved designing innovative products that seamlessly integrated technology and beauty, conducting user research to identify key customer needs, and creating prototypes that balanced aesthetics with functionality. We collaborated closely to establish the company’s design language, streamline product development, and ensure alignment with market trends and consumer expectations, laying the foundation for a successful beauty tech brand.
(Unfortunately, I am unable to share early product development)
Products Featured:
Facial Cleansing Brush, Microcurrent Device, Blackhead Remover, Needle Roller, Magnetic Clay Mask, Facial Roller, Hydrafacial Device, Eye Massager. To see the whole collection please visit Geske’s website.
All images below showcase products that I directly 3D modeled and provided to vendors.
Geske Post Lanuch
For this project, I worked on the following:
Researching the target audience.
Researching competitor products.
Purchase and user test competitor products (Identify what is and isn’t working.)
Disassembling competitor products.
Document competitor’s components.
Ideation and concept sketches.
Taking sketches to Adobe Illustrator and hand rendering.
Import sketches or illustrations into SolidWorks to create CAD.
3D model competitor components and insert them into CAD model to understand product sizing.
Advanced Solidworks surfacing with an eye for detail.
3D Print products to ensure useability and aesthetics.
Provide mechanical engineers with CAD that is shelled and has components.
Render product CAD in Keyshot.
Create large presentations that feature product renders, feature callouts, and product vision for client.
Create company name and brand language.
Create product packaging.
Create product renders for brand website.
Create display stands for events and stores.